Richard Lui
News Anchor, MSNBC and NBC News; Ambassador, Not For Sale
Richard Lui is a thought leader at the intersection of media, social impact, and storytelling. As a journalist, he started engagement with the anti-human trafficking community through stories. His first was an undercover report on underground, underage brothels broadcast on CNN International, and he later anchored cable network segments on supply chain labor slavery. Mr. Lui is now an anchor for MSNOW and NBC News, Principal of CAREGenome, and Chief Impact Officer for the Caregiving Moonshot. He also leverages his voice outside of journalism as an author, documentary filmmaker, and mental-health advocate, and an anti-trafficking and gender-equity NGO ambassador and advisor, including with Not For Sale.
“It is important to understand the complexity and sensitivities behind human trafficking stories, and then tell them in understandable ways and in ways that help survivors. One way to achieve that is for storytellers to take on strategic roles in anti-modern slavery organizations as ambassadors, board members, or as abolitionists.”